Giving back and making a difference — you do it by donating time or money or deciding where to shop. Another option gaining popularity is called impact investing. The concept can mean different things to different people, but at the heart it’s about tying investments to a greater cause.
The Global Impact Investing Network defines the term as “investments made into companies, organizations and funds with the intention to generate measurable social and environmental impact alongside a financial return.”
Impact investing is a foundational tenant at American Century Investments, making a unique connection between health and wealth. As part of our impact mission, partnering with us allows you to invest in your financial future and support research dedicated to eliminating life-threatening diseases, such as cancer.
While making a meaningful difference can be important for people of any age, the millennial generation is known to be passionate about causes. For that reason, we’ve sought to learn more about their opinions on impact investing in a recent survey.
One finding stands out: One in three millennials said healthcare, including disease prevention and cures, is what that matters most to them if they were to make an impact investment.
Printable version: Impact Investing and Healthcare: Millennials Lead the Trend