Impact investing—the idea of doing good while doing well—is a fast-growing category among individual and institutional investors who are embracing the belief that investments should align with personal values and societal goals. The trend hasn’t come without growing pains, but by all accounts, is here to stay.
Greenwich Associates and American Century Investments jointly launched a national study of institutional investors, professional buyers and financial intermediaries to better understand their views on impact investing. Highlights from the research are illustrated below.
Learn more about the views of your peers on impact investing:
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Institutional Investors and Professional Buyers:
Impact Investing: Institutions Awaken to New Possibilities
Impact Investing: Individual Investors Seeking New Opportunities